How people interact with the things in their digital and physical realities has been a lifelong fascination. A Psychology degree gave that fascination structure. Across 10 years, I've built ML systems at Zomato, scaled podcasts at JioSaavn, prototyped B2B SaaS at CodeSplice, and shipped my own AI-powered iOS app.
An iOS app for the tasks you've been avoiding, built to lose your attention the moment you act.
Two ML moderation systems for the catalogue, the discovery that surfaced them, and the search quality fix the org wasn't tracking.
Five funnel stages. Fourteen friction points. A D2C pet brand bleeding the buyers it should be keeping.
Building MVP prototypes of two B2B SaaS products for the pharma industry: a supply chain ERP and a quality management system. The work spans user research, funnel audits, and specs the engineering team builds from.
Built an AI moderation pipeline that cut manual review dependency from 100% to under 20%. Drove category growth through user research, search quality work, and a campaign framework adopted across 3+ categories.
Led Growth and Product for the podcast network. Pivoted from app-first to distribution-first strategy under capital constraints. Drove 95% network consumption growth and US market expansion.
Scaled podcasts for one of India's largest audio platforms. Owned the pod homepage as a product surface, plus experimentation, retention, and discovery product requirements. Ran the full P&L for a 7 Cr originals business.
Foundation years in digital content and media partnerships. Cut deals that fed a major broadcast network's live ecosystem at the time it was scaling.
Most people don't think about why they avoid a task, switch tabs mid-flow, or abandon a cart. I do. Sometimes it's an ambiguity problem, a confidence gap, or a story the user is running in their head before they even touch the interface. That's where I start.
I strive to build well-designed products that people come back to because they need them to make their lives less complicated. Not products designed to hijack attention to stay alive. Useful and addictive are different business models, even when the financials look similar.
I built Ta Da! end to end. Not to prove I can code (I still can't), but because the fastest way to test a product thesis is to ship it and watch what happens. Grateful to be building in a moment where AI tooling has made this kind of shipping possible for non-engineers.